The Donor Decision-Making Process

In Marketing, the Consumer Decision-Making Process has received much attention. While doing my literature research, I came across a few articles that mention the Donor Decision-Making Process.

There seem to be quite a few competing models out there, Polonsky, Shelley, and Voola have included a brief review on these models in their paper “Helping Behaviour Models – Are They Appropriate In Australia?“.

Trust seems to be not directly mentioned in any of these models, while brand and image, accountability of the cause, perception of effectiveness and efficiency might have an impact on trust.