Archive for March, 2008
Seals of Trust
Trust Services are defined as:
A set of professional assurance and advisory services based on a common framework (i.e., a core set of principles and criteria) to address the risks and opportunities of IT.
These services are categorised into Availability, Security, Processing Integrity, Confidentiality, and Privacy.
Many providers of these seals show on [...]
Is colour important for trust?
How much of an influence has the colour scheme to the perception of trustworthiness? But which colour should be used?
Blue apparently is mostly associated with trust. Phrases like Blue Chips and Blue Books come to mind.
But does this mean a blue colour scheme makes a website automatically more trustworthy? Jacci Howard Bear argues that a [...]
Preliminary findings
A few people have asked me for some preliminary findings, and here is what the survey aimed at individuals has revealed so far, out of 46 responses:
32 or 69.6% would give money to charities
14 or 30.4% would not give money to charities
The following table outlines respondents perception of the trust constructs used in my survey, [...]
Read Full Post | Make a Comment ( None so far )How to reach the next generation of donors
From the Guardian:
“Charities hit by falling donations over the past year yesterday welcomed figures showing online fundraiser justgiving.com had channelled more than £250m to the sector since its launch in 2001.
The Charities Aid Foundation (CAF), which advises good causes on fundraising, said the private company was enabling charities to tap Britain’s youth with viral marketing [...]
Corporate Blogging
Corporate blogging seems to becoming more mainstream
Thanks to Sitepoint, I came across Waitrose’s MD’s blog, a good review about it together with some recommendations on corporate blogging can be found here.
One of the biggest pitfalls such corporate blogs have is if they sound too much like marketing talk or look like being too selective with [...]
Seeking Trust on Facebook
After a suggestion of a friend of mine, I’ve set up a Facebook group. The aim of the group is to explore and discuss the topic of online trust further.
I’m also interested to know from you whether you or your organisation are active on Facebook and how that helps to build trust and attracting new [...]
Community Fundraising 2.0
Bryan Miller suggests that the decline in direct marketing response rates need to be countered with Community Fundraising 2.0. For this he introduces the role of a community fundraiser, who equips “inspiring key individuals” with the knowledge and the tools to do the fundraising for your charity.
Sounds like a great idea, and some organisations already [...]
Fostering trust, not just important for attracting donors
As David Wilcox reports, US foundations increasingly look actively for interesting organisations to fund, which in his opinion increases the importance of having an online presence. And John raises another notion there, while content is important he stresses having a personal presence is even more important, mainly because people more likely relate to people.
This notion [...]
How to start building a lasting relationship with your donors
One theme that crops up regularly when reading the existing literature on trust is that it takes time. The question then is how do you initiate this trust building process with your donors.
One seemingly easy way would be to ask them for their contact details when they donate. However, an organisation needs to give those [...]
Online Seminar on Building Trust Online, hosted by The Gilbert Center
The Gilbert Center hosts an online seminar with the title:
The Golden Goose: Building Trust Online with Donors, Activists, and the Media
The online event takes place on Friday, April 11th, 2008: 12 pm – 1:30 pm (PDT).
