Articles
Is colour important for trust?
How much of an influence has the colour scheme to the perception of trustworthiness? But which colour should be used?
Blue apparently is mostly associated with trust. Phrases like Blue Chips and Blue Books come to mind.
But does this mean a blue colour scheme makes a website automatically more trustworthy? Jacci Howard Bear argues that a [...]
Internet Fundraising
Another interesting paper I came across is Nonprofit Website Effectiveness: The Role of Donor Relationships by Sargeant and Jay.
Their research links performance of 61 charity websites to attitudes to various aspects of these websites. Prior to evaluating this relationship, they have identified the following facets of Internet sites that appear most likely to relate to [...]
The Donor Decision-Making Process
In Marketing, the Consumer Decision-Making Process has received much attention. While doing my literature research, I came across a few articles that mention the Donor Decision-Making Process.
There seem to be quite a few competing models out there, Polonsky, Shelley, and Voola have included a brief review on these models in their paper “Helping Behaviour Models [...]
Evaluating the Effectiveness of Nonprofit Web Sites
I came across a short but insightful article by Megan C. Wilson: Evaluating the Effectiveness of Nonprofit Web Sites – Lessons from two organizations.
Of particular interest to me is the framework she developed to evaluate websites:
users’ ability to interact with the site
the site’s educational value
the effectiveness of the site in relaying the organization’s mission
the layout [...]
