Building trust
Screencast and Slideshow on Building Trust and Credibility
Today, I asked a related question on LinkedIn, and the amount and value of answers I got was surprising.
I wanted to mention one screencast and one slideshow I found on the websites linked to in the answers. I also wanted to highlight the Donor Power Blog that was recommended.
In the screencast Dave Young talks about [...]
Seals of Trust
Trust Services are defined as:
A set of professional assurance and advisory services based on a common framework (i.e., a core set of principles and criteria) to address the risks and opportunities of IT.
These services are categorised into Availability, Security, Processing Integrity, Confidentiality, and Privacy.
Many providers of these seals show on [...]
Corporate Blogging
Corporate blogging seems to becoming more mainstream
Thanks to Sitepoint, I came across Waitrose’s MD’s blog, a good review about it together with some recommendations on corporate blogging can be found here.
One of the biggest pitfalls such corporate blogs have is if they sound too much like marketing talk or look like being too selective with [...]
Community Fundraising 2.0
Bryan Miller suggests that the decline in direct marketing response rates need to be countered with Community Fundraising 2.0. For this he introduces the role of a community fundraiser, who equips “inspiring key individuals” with the knowledge and the tools to do the fundraising for your charity.
Sounds like a great idea, and some organisations already [...]
Fostering trust, not just important for attracting donors
As David Wilcox reports, US foundations increasingly look actively for interesting organisations to fund, which in his opinion increases the importance of having an online presence. And John raises another notion there, while content is important he stresses having a personal presence is even more important, mainly because people more likely relate to people.
This notion [...]
How to start building a lasting relationship with your donors
One theme that crops up regularly when reading the existing literature on trust is that it takes time. The question then is how do you initiate this trust building process with your donors.
One seemingly easy way would be to ask them for their contact details when they donate. However, an organisation needs to give those [...]
