General
Seeking Trust on Facebook
After a suggestion of a friend of mine, I’ve set up a Facebook group. The aim of the group is to explore and discuss the topic of online trust further.
I’m also interested to know from you whether you or your organisation are active on Facebook and how that helps to build trust and attracting new [...]
UNICEF Germany loses seal of approval
After weeks of turmoil at UNICEF Germany, the German Central Institute for Social Issues (DZI), has said it will not recommend donations to UNICEF because of the ongoing problems at the charity and withdraws its seal of approval. The seal is meant “to advance trust and achieve greater cooperativeness” toward charitable organisations.
The turmoil started when [...]
Seeking trust
I’ve set up this blog to follow the progress of my dissertation. I’m studying Business Management Student at Anglia Ruskin University, Cambridge, and since I have a keen interest in both Marketing and charities, I’ve decided to undertake a research project that captures both areas.
While researching for an assignment in Consumer Behaviour, I came across [...]
