My Dissertation
Preliminary findings
A few people have asked me for some preliminary findings, and here is what the survey aimed at individuals has revealed so far, out of 46 responses:
32 or 69.6% would give money to charities
14 or 30.4% would not give money to charities
The following table outlines respondents perception of the trust constructs used in my survey, [...]
Read Full Post | Make a Comment ( None so far )E-Philanthropy: Building donor trust over the Internet
That’s my working title for the dissertation. And here are the research objectives:
Research Objectives
To investigate the influences on online trust
To establish suitable criteria to measure online trust
To understand the importance of trust for online donations
To understand how online trust can be built
To give recommendations on how to build online trust
