Corporate Blogging
Corporate blogging seems to becoming more mainstream
Thanks to Sitepoint, I came across Waitrose’s MD’s blog, a good review about it together with some recommendations on corporate blogging can be found here.
One of the biggest pitfalls such corporate blogs have is if they sound too much like marketing talk or look like being too selective with [...]
How to start building a lasting relationship with your donors
One theme that crops up regularly when reading the existing literature on trust is that it takes time. The question then is how do you initiate this trust building process with your donors.
One seemingly easy way would be to ask them for their contact details when they donate. However, an organisation needs to give those [...]
Internet Fundraising
Another interesting paper I came across is Nonprofit Website Effectiveness: The Role of Donor Relationships by Sargeant and Jay.
Their research links performance of 61 charity websites to attitudes to various aspects of these websites. Prior to evaluating this relationship, they have identified the following facets of Internet sites that appear most likely to relate to [...]
