Evaluating the Effectiveness of Nonprofit Web Sites
I came across a short but insightful article by Megan C. Wilson: Evaluating the Effectiveness of Nonprofit Web Sites – Lessons from two organizations.
Of particular interest to me is the framework she developed to evaluate websites:
users’ ability to interact with the site
the site’s educational value
the effectiveness of the site in relaying the organization’s mission
the layout [...]
Seeking trust
I’ve set up this blog to follow the progress of my dissertation. I’m studying Business Management Student at Anglia Ruskin University, Cambridge, and since I have a keen interest in both Marketing and charities, I’ve decided to undertake a research project that captures both areas.
While researching for an assignment in Consumer Behaviour, I came across [...]
