How to start building a lasting relationship with your donors
One theme that crops up regularly when reading the existing literature on trust is that it takes time. The question then is how do you initiate this trust building process with your donors.
One seemingly easy way would be to ask them for their contact details when they donate. However, an organisation needs to give those [...]
Internet Fundraising
Another interesting paper I came across is Nonprofit Website Effectiveness: The Role of Donor Relationships by Sargeant and Jay.
Their research links performance of 61 charity websites to attitudes to various aspects of these websites. Prior to evaluating this relationship, they have identified the following facets of Internet sites that appear most likely to relate to [...]
The Donor Decision-Making Process
In Marketing, the Consumer Decision-Making Process has received much attention. While doing my literature research, I came across a few articles that mention the Donor Decision-Making Process.
There seem to be quite a few competing models out there, Polonsky, Shelley, and Voola have included a brief review on these models in their paper “Helping Behaviour Models [...]
E-Philanthropy: Building donor trust over the Internet
That’s my working title for the dissertation. And here are the research objectives:
Research Objectives
To investigate the influences on online trust
To establish suitable criteria to measure online trust
To understand the importance of trust for online donations
To understand how online trust can be built
To give recommendations on how to build online trust
Seeking trust
I’ve set up this blog to follow the progress of my dissertation. I’m studying Business Management Student at Anglia Ruskin University, Cambridge, and since I have a keen interest in both Marketing and charities, I’ve decided to undertake a research project that captures both areas.
While researching for an assignment in Consumer Behaviour, I came across [...]
