The Donor Decision-Making Process
In Marketing, the Consumer Decision-Making Process has received much attention. While doing my literature research, I came across a few articles that mention the Donor Decision-Making Process.
There seem to be quite a few competing models out there, Polonsky, Shelley, and Voola have included a brief review on these models in their paper “Helping Behaviour Models [...]
Seeking trust
I’ve set up this blog to follow the progress of my dissertation. I’m studying Business Management Student at Anglia Ruskin University, Cambridge, and since I have a keen interest in both Marketing and charities, I’ve decided to undertake a research project that captures both areas.
While researching for an assignment in Consumer Behaviour, I came across [...]
