Community Fundraising 2.0
Bryan Miller suggests that the decline in direct marketing response rates need to be countered with Community Fundraising 2.0. For this he introduces the role of a community fundraiser, who equips “inspiring key individuals” with the knowledge and the tools to do the fundraising for your charity.
Sounds like a great idea, and some organisations already [...]
Internet Fundraising
Another interesting paper I came across is Nonprofit Website Effectiveness: The Role of Donor Relationships by Sargeant and Jay.
Their research links performance of 61 charity websites to attitudes to various aspects of these websites. Prior to evaluating this relationship, they have identified the following facets of Internet sites that appear most likely to relate to [...]
Seeking trust
I’ve set up this blog to follow the progress of my dissertation. I’m studying Business Management Student at Anglia Ruskin University, Cambridge, and since I have a keen interest in both Marketing and charities, I’ve decided to undertake a research project that captures both areas.
While researching for an assignment in Consumer Behaviour, I came across [...]
