Seeking Trust on Facebook
After a suggestion of a friend of mine, I’ve set up a Facebook group. The aim of the group is to explore and discuss the topic of online trust further.
I’m also interested to know from you whether you or your organisation are active on Facebook and how that helps to build trust and attracting new [...]
Community Fundraising 2.0
Bryan Miller suggests that the decline in direct marketing response rates need to be countered with Community Fundraising 2.0. For this he introduces the role of a community fundraiser, who equips “inspiring key individuals” with the knowledge and the tools to do the fundraising for your charity.
Sounds like a great idea, and some organisations already [...]
Online Seminar on Building Trust Online, hosted by The Gilbert Center
The Gilbert Center hosts an online seminar with the title:
The Golden Goose: Building Trust Online with Donors, Activists, and the Media
The online event takes place on Friday, April 11th, 2008: 12 pm – 1:30 pm (PDT).
Internet Fundraising
Another interesting paper I came across is Nonprofit Website Effectiveness: The Role of Donor Relationships by Sargeant and Jay.
Their research links performance of 61 charity websites to attitudes to various aspects of these websites. Prior to evaluating this relationship, they have identified the following facets of Internet sites that appear most likely to relate to [...]
Evaluating the Effectiveness of Nonprofit Web Sites
I came across a short but insightful article by Megan C. Wilson: Evaluating the Effectiveness of Nonprofit Web Sites – Lessons from two organizations.
Of particular interest to me is the framework she developed to evaluate websites:
users’ ability to interact with the site
the site’s educational value
the effectiveness of the site in relaying the organization’s mission
the layout [...]
E-Philanthropy: Building donor trust over the Internet
That’s my working title for the dissertation. And here are the research objectives:
Research Objectives
To investigate the influences on online trust
To establish suitable criteria to measure online trust
To understand the importance of trust for online donations
To understand how online trust can be built
To give recommendations on how to build online trust
Seeking trust
I’ve set up this blog to follow the progress of my dissertation. I’m studying Business Management Student at Anglia Ruskin University, Cambridge, and since I have a keen interest in both Marketing and charities, I’ve decided to undertake a research project that captures both areas.
While researching for an assignment in Consumer Behaviour, I came across [...]
