Screencast and Slideshow on Building Trust and Credibility
Today, I asked a related question on LinkedIn, and the amount and value of answers I got was surprising.
I wanted to mention one screencast and one slideshow I found on the websites linked to in the answers. I also wanted to highlight the Donor Power Blog that was recommended.
In the screencast Dave Young talks about [...]
Is colour important for trust?
How much of an influence has the colour scheme to the perception of trustworthiness? But which colour should be used?
Blue apparently is mostly associated with trust. Phrases like Blue Chips and Blue Books come to mind.
But does this mean a blue colour scheme makes a website automatically more trustworthy? Jacci Howard Bear argues that a [...]
Preliminary findings
A few people have asked me for some preliminary findings, and here is what the survey aimed at individuals has revealed so far, out of 46 responses:
32 or 69.6% would give money to charities
14 or 30.4% would not give money to charities
The following table outlines respondents perception of the trust constructs used in my survey, [...]
Read Full Post | Make a Comment ( None so far )How to reach the next generation of donors
From the Guardian:
“Charities hit by falling donations over the past year yesterday welcomed figures showing online fundraiser justgiving.com had channelled more than £250m to the sector since its launch in 2001.
The Charities Aid Foundation (CAF), which advises good causes on fundraising, said the private company was enabling charities to tap Britain’s youth with viral marketing [...]
Corporate Blogging
Corporate blogging seems to becoming more mainstream
Thanks to Sitepoint, I came across Waitrose’s MD’s blog, a good review about it together with some recommendations on corporate blogging can be found here.
One of the biggest pitfalls such corporate blogs have is if they sound too much like marketing talk or look like being too selective with [...]
Seeking Trust on Facebook
After a suggestion of a friend of mine, I’ve set up a Facebook group. The aim of the group is to explore and discuss the topic of online trust further.
I’m also interested to know from you whether you or your organisation are active on Facebook and how that helps to build trust and attracting new [...]
Community Fundraising 2.0
Bryan Miller suggests that the decline in direct marketing response rates need to be countered with Community Fundraising 2.0. For this he introduces the role of a community fundraiser, who equips “inspiring key individuals” with the knowledge and the tools to do the fundraising for your charity.
Sounds like a great idea, and some organisations already [...]
How to start building a lasting relationship with your donors
One theme that crops up regularly when reading the existing literature on trust is that it takes time. The question then is how do you initiate this trust building process with your donors.
One seemingly easy way would be to ask them for their contact details when they donate. However, an organisation needs to give those [...]
Online Seminar on Building Trust Online, hosted by The Gilbert Center
The Gilbert Center hosts an online seminar with the title:
The Golden Goose: Building Trust Online with Donors, Activists, and the Media
The online event takes place on Friday, April 11th, 2008: 12 pm – 1:30 pm (PDT).
UNICEF Germany loses seal of approval
After weeks of turmoil at UNICEF Germany, the German Central Institute for Social Issues (DZI), has said it will not recommend donations to UNICEF because of the ongoing problems at the charity and withdraws its seal of approval. The seal is meant “to advance trust and achieve greater cooperativeness” toward charitable organisations.
The turmoil started when [...]
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