Corporate Blogging
Corporate blogging seems to becoming more mainstream
Thanks to Sitepoint, I came across Waitrose’s MD’s blog, a good review about it together with some recommendations on corporate blogging can be found here.
One of the biggest pitfalls such corporate blogs have is if they sound too much like marketing talk or look like being too selective with [...]
Community Fundraising 2.0
Bryan Miller suggests that the decline in direct marketing response rates need to be countered with Community Fundraising 2.0. For this he introduces the role of a community fundraiser, who equips “inspiring key individuals” with the knowledge and the tools to do the fundraising for your charity.
Sounds like a great idea, and some organisations already [...]
